The online shopping industry as well as the couponing industry is interrelated and both of them are soaring high with the increased accessibility of the Internet to most of the people. The couponing industry is strongly dependent on the online shopping industry, since a number of coupon codes are used while shopping online. And it has become a habitual practice of searching for coupon codes before starting to shop.
This has led to the opening up of many couponing companies who design shopping coupons; discount codes and other promotional offers. They are companies who partner with the online stores to distribute their coupons to the end customer through various means and ways. These companies do a lot of groundwork and research as to how to get these coupons reach the prospective customers.
The coupons provided by the company would be customized as per the couponing company who promotes it. These couponing companies in turn segregate the coupons and distribute it through various modes with unique codes for each mode. This is required to track what are the channels that are very fruitful. Also the online company has their own tracking system through which they find out how many coupons have been redeemed and pay their couponing partners accordingly.
So this works as a mutually beneficial concept. The online stores get their coupons distributed to the end customer perfectly. The coupon distribution companies get a commission on the amount of sales that happens through the coupons they have distributed. This not only gives rise to monetary benefits but also helps them to track the best channel to promote their coupons in future. A detailed study about the customer purchase habits and the products preferred are recorded and a detailed database is created out of the information procured. This is used for further couponing concepts and strategies.